I'd have to say the number one challenge that I see with most of my social media coaching clients is this: Engaging on social.
Most businesses are focused on getting their own message out, sharing their story and promoting their business. That's fair, I support that completely. But, the other part of social media marketing MUST include #reciprocity. You gotta give a little to get a little. It's quite simple! Here's a social media marketing tip er' two on what it takes to eng