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For bots sake! Instagram update

Itโ€™s tempting to use 3rd party apps to hack your Instagram strategy, but itโ€™s not going to do you any good. ๐Ÿ›‘ Especially now!

๐Ÿšจ Instagram just announced that they are going to crack down on accounts using ANY third-party app to like, comment, follow and unfollow accounts in order to gain followers or automate their Instagram activity.

This move is in response to many accounts showing inflated popularity numbers on their IG profile and fake comments and likes on their posts. In short, those arenโ€™t typically real numbers, unless someone has a certain celebrity status. Your average account that follows a few hundred people and has tens of thousand followersโ€ฆ not real. Those awkward comments that often have nothing to do with the post, fake.

So why does Instagram care if youโ€™re automating your activity?

Itโ€™s something Iโ€™ve uttered a thousand times....

๐Ÿ“ฃ Social media is for being social ๐Ÿ“ฃ Itโ€™s not for bots (although itโ€™s kind of funny because theyโ€™re using a bot to spot other bots, so thereโ€™s that) itโ€™s for humans!

I like this move towards forcing individuals to actually *BE on social mediaโ€ฆ Otherwise whatโ€™s the point if weโ€™re all automating everything?

* I also strongly advocate for healthy boundaries when it comes to using social media. Which is why you get a strategy in place and/or hire someone to help you formulate oneโ€ฆ Or even more so .... hire a human to take it off your plate.

CONCLUSION: Do not use 3rd party apps to do what real people should be doing on Instagram. Grow an authentic + engaged audience mindfully, with intention and a plan, as niche as it may be.

~ Holly JustHolly


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