For Bots Sake! Instagram Update

It’s tempting to use 3rd party apps to hack your Instagram strategy, but it’s not going to do you any good. 🛑 Especially now!  

🚨 Instagram just announced that they are going to crack down on accounts using ANY third-party app to like, comment, follow and unfollow accounts in order to gain followers or automate their Instagram activity.

This move is in response to accounts showing inflated popularity numbers (followers) on their IG profile and fake comments and likes on their posts. In short, those aren’t typically real numbers, unless someone has a certain celebrity status.

You'll want to be careful to not to opt in to click bait that promises to help you grow your Instagram following fast, and typically for a very little investment.


Here are a few things to watch for:

- Your average account that follows a few hundred people and has tens of thousand followers did not get those with an organic growth strategy, which Instagram now prefers. Don't fall for the sales funnel they're about to pull you into.

- Those awkward comments that often have nothing to do with the post, are generated by bots, not humans, and are therefore fairly worthless. Don't follow those accounts in response.

- When you see your numbers rise and's a follow for follow game, not authentic engagement. Don't worry about unfollows.

All of these tactics create activity that attempts to affect other people's perception of a profile and  trick the algorithm into helping to serve their content widely. 

So why does Instagram care if you are automating this process?

It’s something I’ve uttered many times....📣 Social media is for being social 📣  

Social media is not for bots (although it’s kind of funny because they’re using a bot to spot other bots, so there’s that) it’s for humans! It's for humans to connect, collaborate, discover and yes - to grow their business. This can be done in a very strategic way, authentically and with success.

It cannot be done by trying to be all things to all people. You know the saying, right?